Industry veteran to lead Kalibrate’s global marketing initiatives
Florham Park, NJ - August 14, 2014
Kalibrate Technologies, a global provider of proprietary software solutions and services to the fuels retail industry, today announced that Douglas Henderson has joined the executive management team as senior vice president of marketing.
“We’re delighted to welcome Douglas to the Kalibrate team as we strengthen our sales and marketing efforts. With a deep understanding of the fuel and convenience retail industry, Douglas has a proven record of success in defining and executing marketing strategies on a worldwide basis,” stated Bob Stein, president and chief executive officer of Kalibrate. “Douglas is a talented executive who brings energy, expertise and the unique perspective that our demanding industry requires. I look forward to working with Douglas to define and execute our strategic marketing initiatives and innovation investments that will support the next phase of our growth.”
With close to 20 years of experience in strategic solution marketing for software and technology companies focused on the fuel and convenience retail industry, Henderson will lead the development and execution of Kalibrate’s global corporate and solution marketing strategies. He will be responsible for building brand awareness, creating demand generation programs, sharpening go-to-market strategies and defining solution investments.
Henderson comes to Kalibrate from NCR Corporation, where he served as vice president of sales for the North America petroleum and convenience retail division. Prior to his tenure at NCR, Henderson served in key leadership roles at Radiant Systems Inc. (later acquired by NCR), including vice president of sales and marketing and director of global marketing and product management. Henderson brings extensive experience in driving revenue and gross margin expansion, leading sales and marketing organizations to achieve high-growth targets and developing and implementing actionable strategic plans.
“Kalibrate has a long history of delivering value for its customers through both fuels pricing optimization and retail location intelligence solutions,” said Henderson. “With a global, blue-chip customer base, a comprehensive solution portfolio that generates a proven Value on Investment (VOI) and a strong delivery methodology, Kalibrate is well positioned to continue its recent growth trajectory. I am thrilled to be joining a talented team and look forward to contributing to our future growth.”