October 27, 2015

Kalibrate’s Unmatched Market Intelligence for India Helps Fuel Retailers Succeed during Fuel Price Deregulation

2015, PR, Manchester, India

India’s most robust fuel-retail dataset and location analytics support planning in an evolving marketplace

MANCHESTER, UK (October 27, 2015)–Kalibrate, the experts in global fuel and convenience retail, announced today that extensive data intelligence for India’s fuel retail market is available. The robust dataset for metropolitan areas and second-tier cities provides critical intelligence for fuel retailers and ancillary industries, such as banking and QSR, who are ready to capitalize on market changes brought on by fuel price deregulation.

Kalibrate’s countrywide dataset includes more than 100 attributes per fuel site that address traffic, demographics, trends in fuel demand as well as facility characteristics. Kalibrate’s location analytics leverage that intelligence in retail network planning with specific recommendations to optimally deploy capital for new site builds and refurbishments of existing sites. 

“Since fuel price deregulation in October 2014, the Indian market has become more competitive, but fuel retailers can become even more successful in these changing conditions,” said Bob Stein, president and CEO of Kalibrate. “Every decision now—from capital investments to fuels pricing—is more complicated. Our market intelligence and prescriptive analytics support clients so they can make confident decisions that account for this competitive landscape. Our experience in many other countries that have deregulated confirms that best-in-class retailers with proper planning, strategy and technology do prosper.”

Kalibrate’s market intelligence, proven through 445 markets around the world, has created the largest and most granular dataset available. The scope of the dataset is the result of Kalibrate’s 20 years of domain expertise meshed with the in-depth knowledge of Kalibrate staff on the ground in the markets they study.

Mark Hawtin, EVP Business Development said, “Kalibrate has been studying India for 14 years. Global best practices tell us what to watch for in a deregulating market, and we pass that understanding on to our clients. How can you make lasting decisions while the market is changing? Where are the high demand areas? Who is most successful—and why? We can tell you.” 

As India’s fuel retail market evolves, Kalibrate will be delivering industry expertise and unique market intelligence to fuel retailers and suppliers ready to seize this growing and dynamic market opportunity.


ABOUT KALIBRATE
For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Kalibrate has offices in 10 countries, with headquarters in Manchester, United Kingdom and Florham Park, New Jersey. For more information, visit kalibrate.com.

Media contact:
Tamera Ross
tamera.ross@kalibrate.com
918-877-6717 

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