Enhances Position as North America’s Most Comprehensive Source of Traffic Count Data
Florham Park, NJ - November 9, 2011
KSS Fuels today announced a major update to its globally recognized traffic database source, MPSI TrafficMetrix, which now contains almost 1.3 million traffic counts. The enhancements for 2011 continue to position MPSI TrafficMetrix as the number-one source for the most up-to-date traffic-related demand data intelligence in North America.
In addition to refreshing and extending key traffic data, KSS Fuels has developed analytic tools to improve the accuracy of the placement of traffic data on street files. Working to standards established by the Tiger Accuracy Improvement Program, this ensures that traffic intelligence is accurately plotted on maps for subsequent analysis.
“The key source of consumer traffic count data intelligence, our MPSI TrafficMetrix delivers the most comprehensive, accurate and up-to-date traffic information available in the marketplace,” said Bob Stein, president and CEO of KSS Fuels. “Our newly developed ‘Current Year Estimates’ analytics bring historical traffic counts up-to-date for current use in knowing consumer demand at retailers’ sites.”
KSS Fuels now delivers two major components of traffic intelligence – actual traffic counts throughout North America and “Current Year Estimates,” a proprietary statistical technique to bring older traffic counts up-to-date.
ABOUT KALIBRATE TECHNOLOGIES
Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit KalibrateTech.com.