April 14, 2011

KSS Fuels to Acquire MPSI, Grow into New Markets

2011, PR, Tulsa

Acquisition to create global leader in fuels pricing and network planning

Manchester, UK and Tulsa, OK - April 14, 2011

KSS Fuels and Market Planning Solutions Inc. (MPSI) – world-leading providers of fuel pricing software, network planning services, data collection and analytics – announced today that KSS Fuels will acquire MPSI and that the respective organizations will be merged, effective in late May, subject to shareholder approval.

In addition to integrating both companies’ industry-leading fuel pricing software and analytics, the combined organization will build upon MPSI’s recognized leadership in network planning capabilities globally to serve petroleum, convenience and grocery retailers of all sizes and in all segments of the market. It will also leverage the companies’ collective research, sales and marketing resources to diversify into new market verticals and sectors.

“Together, we will provide global reach, unparalleled service and a comprehensive suite of proven solutions to deliver even greater value to customers in our existing markets and to serve the rapidly developing needs of customers in emerging fuels markets,” said Bob Stein, president and chief executive officer of KSS Fuels, who will manage the combined entity.

“We will draw upon our strong customer relationships and broad experience in serving the oil and gas and petroleum retail industries. Besides providing continuity to current products and services of both companies, we will also create valuable new service and business analytic offerings by teaming the best minds and proven industry experts to maximize the benefits of the math, science and intellectual capital of both of our organizations. In doing so, we will create additional opportunities to help our customers – and our company – grow.”

James Auten, president and chief executive officer of MPSI, added, “This presents an opportunity to introduce MPSI’s network planning products and data services to customers with which KSS Fuels already has relationships, to have the combined entity develop new consulting and analytic services to bring to market and to leverage the collective resources of the organization to accelerate progress in non-petroleum sectors.”

The companies currently serve approximately 500 customers in more than 80 countries, with little overlap in customer base.

“With its broadened geographic reach, the combined organization will be in a strong position to provide value-added solutions across the globe, including Africa, China, India, Japan, Russia, Southeast Asia, Europe and the Americas,” said Auten.

KSS Fuels will continue to operate under both the KSS Fuels and MPSI brands for the foreseeable future, and will maintain and service existing products. Its headquarters will be in Manchester, UK, with MPSI offices remaining in Tulsa, Okla., and international locations.


ABOUT KALIBRATE TECHNOLOGIES
Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit KalibrateTech.com.

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