Communication expands into social media
Florham Park, NJ - April 20, 2010
KSS, Inc. has launched a Facebook fan page, using the popular social media tool as another way to communicate with customers and others interested in KSS, the Fuels Pricing Experts.
More than 400 million people worldwide actively use Facebook, and there are about 1.5 million fan pages in use. Many companies, like KSS, use fan pages to allow fans to follow news and events, view photos, start discussions and more.
“Social networking sites, like Facebook, allow for two-way interaction with customers by providing a platform to easily gather feedback, encourage participation and give a sense of ownership to our followers,” said Bob Stein, president and CEO of KSS Inc. “Our Facebook site is just one more tool in our communications toolbox to offer easily accessible communications to our customers and other key audiences in a variety of formats that suit individual preferences.”
According to Stein, KSS will use its Facebook page to alert customers and fans about new product announcements, post relevant industry information, and keep followers updated on corporate news.
To become of fan of KSS on Facebook, search under company for “KSS”.
ABOUT KALIBRATE TECHNOLOGIES
Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.