Why Don’t Convenience Store Retailers Measure Merchandise Promotions?

By Aaron McHugh, Kalibrate Merchandise Group Business Development

John Wanamaker, a U.S. merchant who opened the first department store in Philadelphia in the late 1800s, coined the popular phrase, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Though referring specifically to advertising dollars, Wanamaker’s statement is every bit as applicable to convenience store retailers trying to measure the effectiveness of their merchandise promotions.

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Demand Erosion and Category Management: What’s the Connection?

by Scott Barrett, VP Client Success, Americas

Millennials are driving less than previous generations. For them, owning a car is considered a hassle, and young people will even delay getting their licenses, in favor of other means of transportation. Meanwhile, government regulations continue to push higher vehicle fuel efficiency. Tesla has announced a 315-mile range electric battery. All of these signs point to a prolonged period of fuel demand decline for many countries around the world — and certain countries are adjusting quickly to the erosion by breaking into newer technologies.

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Future Now: Alternative Fuels

Japan leads the bet on hydrogen success

by Debbie Miggins, Vice President, Location Services

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Is Europe falling out of Love with Diesel Fuel?

by Elizabeth Kershaw, Client Success Manager for Europe

Emissions scandals, diesel car bans in Europe’s capitals, proposals for changes to tax regimes – what is happening to the once revered diesel fuel in Europe?

Answering that question means looking back to the beginning of the love affair, and why Europe became so enamoured with diesel fuel in the first place.

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Expert Insight: The Race for Volume, Part 9: Review

Tips to drive the “7 Elements for Fuel and Convenience Retail Success”

By Ian Thompson, Senior VP, Global Solutions Consultancy

Over the past several articles, we have constructed a race car that was designed to win the race for volume. I think it has been a great analogy for how retailers can design their businesses for success.

This final article in the series summarizes the “7 Elements for Fuel and Convenience Retail Success” and describes how best-practice fuel retailers maximize performance by considering the role of each element in the daily tactics and strategic horizon of their sites. Optimizing the 7 Elements depends on a fuel retailer’s specific business, but only an integrated focus can ensure that every possible area of value is being leveraged.

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Expert Insight: The Race for Volume, Part 8: Brand

Why would a customer choose your c-store over the competition?

By Ian Thompson, Senior VP, Global Solutions Consultancy

As we near the end of our Race for Volume series, let’s explore the importance of brand. In our analogy of the convenience retailer as a finely tuned performance race car, I picture brand as the shell or body of our car.

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Expert Insight: The Race for Volume, Part 7: Location

All the best practices in the world won’t mean squat without a good piece of dirt

By Ian Thompson, Senior VP, Global Solutions Consultancy

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Expert Insight: The Race for Volume, Part 6: Merchandising

Four widely held truths to help you sell more stuff

By Ian Thompson, Senior VP, Global Solutions Consultancy

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Expert Insight: The Race for Volume, Part 5: Operations

How customer experiences can drive traffic or put you out of business

By Ian Thompson, Senior VP, Global Solutions Consultancy

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Expert Insight: The Race for Volume, Part 4: Facilities

Getting the right mix of fuel pumps, parking spaces, store layout and more

By Ian Thompson, Senior VP, Global Solutions Consultancy

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