TrafficMetrix® FAQ

What is TrafficMetrix?

TrafficMetrix is the industry’s most complete, commercially available global traffic count database. From metropolitan six-lane freeways to rural two lane roads, Kalibrate continuously updates our traffic count intelligence through both data sourcing and sophisticated modeling techniques.

The TrafficMetrix database comprises over 4.2 million Published, Scientifically Modeled and Manually Collected traffic counts throughout North America, South America, Africa, Europe and Asia. If you require traffic count data, from anywhere in the world, then Kalibrate likely has what you need.

Who uses TrafficMetrix today?

Companies of all sizes across the broad spectrum of industries utilize our traffic base to answer a number of business questions. Kalibrate has worked with companies such as:

  • A globally iconic search engine company
  • A global coffee giant started in the Pacific Northwest
  • Two of the three top cell phone companies 
  • Transportation companies
  • Global healthfood grocery store
  • Dollar stores
  • Hotel chains
  • Retail restaurant chains
  • Financial institutions
  • Real estate and construction outfits

Kalibrate is the underlying data source for companies, of all sizes, to set strategy, refine tactics and make informed decisions. TrafficMetrix is a key source powering results; whatever success means to you.

The most popular business uses for TrafficMetrix include:

  • Retail site selection analysis
  • Convenience Stores selection modeling
  • Commercial Real Estate brokers marketing their property
  • Restaurants for expansion planning
  • Technology companies modeling consumer behavior
  • Planned Residential Communities
  • Government Planning
  • Educational institutions

What countries are available?

Kalibrate is regularly modeling new countries and constantly refreshing previously surveyed markets. The following is a list of countries where we have collected traffic counts. Contact Kalibrate for an updated market-by-market list.

  • Belgium
  • Bosnia
  • Bulgaria
  • Canada
  • Chile
  • Eduador
  • Finland
  • France
  • India
  • Ireland
  • Japan
  • Kenya
  • Malaysia
  • Mexico
  • Mozambique
  • Netherlands
  • Peru
  • Philippines
  • Romania
  • Serbia
  • Singapore
  • South Africa
  • United Kingdom
  • United States

Are International Traffic Counts Published?

In most countries outside of North America, Published Traffic Counts are not available. Therefore, Kalibrate and our partners manually collect traffic counts and utilize sophisticated modeling techniques to ensure accuracy. See below for further discussion on the differences between Published Counts and Manually Collected Counts.

Who collects traffic counts?

Traffic volume studies influence governmental planning, funding, safety assessments, traffic engineering and more. Government agencies, metropolitan planning organizations and various third-party vendors perform traffic counts to provide more analytically informed decisions.

What are Published Counts?

The North America TrafficMetrix database warehouses more than 1.4 million Published Counts. This database is assembled from over 6,000 sources across the United States and Canada. These traffic counts are widely known as Published Counts. The term “Published Counts” refers to the individual Counties, Cities, States, and Federal Governments making this information publicly available. Kalibrate aggregates these 6,000 individual sources and curates a commercially available database. 

These published counts are reported using two primary categories: ADT and AADT.

Average Daily Traffic (ADT) refers to the number of vehicles traveling through a particular traffic count point in a 24-hour period. Average Daily Traffic (ADT) counts are similar to a demographic census count of vehicles. These counts provide a calculated traffic volume for the number of vehicles passing through a given location on a daily average.

Average Annual Daily Traffic (AADT) The annualized average 24-hour volume of vehicles at a given traffic point is called a traffic count.

Why are some traffic counts older than others?

North America’s Published Traffic Counts are collected from more than 6,000 different city, state and federal organizations. Each agency provides Published traffic counts as they are collected. Each individual agency determines which road ways receive a new traffic study. Kalibrate is dependent upon each agency to update published counts. However, Kalibrate has a proprietary modeling capability to overcome the challenge of aged data.

How are published counts collected?

Primary methodologies and procedures for collecting traffic counts include:

Manual collection: People record traffic volume over a defined period of time.  Once collected the traffic volume is calculated using factors like:

  • Time of day
  • Length of time traffic volume was counted (Fifteen minutes to sixty minutes)
  • Number of times the same traffic point was counted
  • Day of the week the count was performed

Automated traffic sensors: count the traffic volume electronically. Automatic
counts are usually taken in 1-hour intervals for each 24-hour period. The counts may extend for a week, month, or year.

Why would traffic counts be collected manually?
Automated traffic sensor technology is not always available.  In many areas of the world, the cost for automatic traffic count collection is prohibitive.  Therefore the preferred alternative to having no information is to perform manual traffic collection studies that yield a calculated estimate.

Want to learn more about how traffic counts are collected?

Iowa State University offers a very thorough explanation of how manual and automatic traffic counts are collected.  Click Here for a PDF version of their whitepaper.  (See separate PDF link http://www.ctre.iastate.edu/pubs/traffichandbook/3trafficcounts.pdf )

If Traffic Counts are publicly available then why do I need TrafficMetrix?

Great question. Although Published Counts are available, Kalibrate has streamlined the aggregation, reporting and delivery challenges through our TrafficMetrix solution.

  • There is not one universal Traffic Count format. Each agency (6,000+ of them) publishes their traffic count studies in differing formats. Kalibrate has done the hard work of translating the thousands of file types, formats, rows, columns and curve balls into one standardized database. This results in a guarantee that you can immediately start using the information to make better decisions.

How can I receive more recent traffic counts?

Most agencies cannot afford to perform traffic studies every few years on every roadway within their geographic boundary. As a result, Published Counts can age and become less accurate.  Kalibrate’s foundation is the discipline of scientific modeling and predictive forecasting. To address this market need, we created a modeling solution for creating up-to-date modeled traffic counts.

Kalibrate utilizes Published Counts historical data trending, updated census studies combined with geospatial modeling to create a current year traffic count. Current Year Modeled Traffic Counts are available for the United States.  For more details on the science behind our modeling, a full whitepaper is available here. For international markets, Kalibrate implements more frequent surveying programs.

How is the TrafficMetrix database delivered?

TrafficMetrix is available in standard GIS file formats including:

  • SHP: SHAPE files are popular GIS file formats
  • DBF: Standard database file
  • CSV: Comma separated values file compatible with Excel
  • TAB: MapInfo file (common GIS format)

What size of project is too big or small for Kalibrate?

If you need the entire global TrafficMetrix database, we can help.  If you need the entire state of Texas, we can help or if just need a single ZIP code area, we can help.

Regardless of the size, complexity or scope of your project, Kalibrate has the solution to meet your needs. We look forward to working with you soon.