Merchandise Pricing And Promotion Analytics
DELIVERING FIRST-TO-INDUSTRY TOTAL SITE PROFITABILITY
With the announcement of Kalibrate's Merchandise Pricing and Promotion Analytics offering, Kalibrate now helps fuel retailers drive Total Site Profitability. From the fuel forecourt to inside the store, Kalibrate delivers optimized pricing performance.
Indiana-based Ricker's Convenience Stores had already gained significant returns from Kalibrate's analytical insights, having deployed our solutions for pricing retail fuel and planning the optimal retail store network—right down to site level. Now, Kalibrate's expertise is also being used to help Ricker's generate optimal pricing for inside the store, driving Total Site Profitability.
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Merchandise Pricing Analytics
DRIVING TOTAL SITE PROFITABILITY
Does your merchandise pricing support your overall business strategy? Are you driving synergies between fuel forecourt and store? Are you leveraging the products consumers value most to drive additional demand in each store and across your retail network? Whatever strategy fits your retail network best, determine the optimal tactics that will allow you to execute the strategy consistently and intelligently with Kalibrate Merchandise Pricing Analytics.
Starting with your goals, Merchandise Pricing Analytics informs your strategy with customer demand modeling and accurate forecasting, helping you drive Total Site Profitability.
With Kalibrate's Merchandise Pricing Analytics you can
- Determine optimized pricing based on your historical data
- Move prices up on items that are less price sensitive to your customers
- Uncover opportunities for price decreases that yield higher overall profit
- Understand where your existing pricing rules are suppressing potential margin opportunities
- Decode the mystery of the cannibalization effect of pricing decisions
- Uncover hidden affinity correlations among products and market baskets
Merchandise Promotion Analytics
Measuring Promotional effectiveness for more profit
Effective merchandise promotions come down to building a select set of discounted products your customers care about the most.
With Kalibrate Merchandise Promotion Analytics, begin measuring the effectiveness of BOGO offers, product bundling offers and other discounts to determine the best strategy that will deliver optimum lift, revenue and profit generation.
Done right, promotions contribute to overall profitability.
Kalibrate Merchandise Promotion Analytics give you the ability to plan and forecast the impact of promotions based on analytics that predict which categories and products have the greatest opportunity for promotional lift.
With Kalibrate's Merchandise Promotion Analytics you can
- Accurately identify which products to promote
- Create credible, predictive forecasts for every promotion
- Measure the impact of every promotion and understand which ones warrant repeating
- Know when to accept vendor funds and when it's better to refuse