The comprehensive decision platform for fuel pricing & location planning

Kalibrate helps you tackle the challenges of strategic location planning and fuel pricing in an increasingly competitive industry.

Demand the data that matters

Whether you're making retail fuel pricing decisions or crafting a location plan for your network of sites, Kalibrate provides the data, science, and insight to help you make the right decisions.

gas pump


Confidently boost margins without volume loss. As the inventors of fuel pricing optimization, it's what we do.

Learn More
Location Planning


Is your pricing winning every day at every site? With Kalibrate, optimized pricing powers optimal profits.

Learn More
Market Data


Trusting your gut isn't enough. Better business decisions require deeper knowledge of your market.

Learn More
Traffic Count Data

Count Data

When you're equipped with an aggregated database of over 4 million traffic counts, site selection is a whole different ball game.

Learn More

"By using Kalibrate software, we can better control volume and margin targets while providing competitively priced gasoline."


"Kalibrate Pricing has a very intuitive and user-friendly interface, with advanced knowledge and science behind the software."

Circle K

"Preem realized a complete return on investment of the Kalibrate Pricing software within a year of implementation."


"We keep asking what we could do better, and Kalibrate’s 7E Assessment gave us some fresh perspectives."

Cumberland Farms

"We are a results-oriented company – and Kalibrate has a proven history of success with an impressive list of clients."

Daily's / Twice Daily

Achieve your goals at
any scale

With global knowledge and local focus, Kalibrate's solutions and strategic approach arm you to achieve your goals, whether you're focused on a single site or a large network of sites.

Understand your success drivers

Master the 7 Elements for fuel and convenience retail success. From fuel pricing to forecourt layout, Kalibrate helps you maximize volume and margin.

Why Kalibrate Stands Out








Retention Rate

Discover the power of the 7 Elements for Fuel and Convenience Retail Success

Price volatility. More competition. New consumer demands. Risks, or opportunities? Are you keeping up with the pace of change in fuel and convenience retail? Optimizing these 7 Elements can help.

Read the White Paper