August 9, 2013

How to Convert Pump Sales to In-Store Sales


According to recent research conducted by NACS, the Association for Convenience & Fuel Retailing, 63 percent of gas customers go on to spend an average of $4.82 each in the store following their fill-up. That’s an 11-percent increase vs. 2012. On the surface, this sounds like an encouraging trend, but what about the remaining 37 percent who are not converted to in-store shoppers? Are potential sales being left on the table? What role does gas play in increasing store traffic?

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Tagged: 2013