January 3, 2012

7-Eleven Australia Chooses KSS Fuels Pricing Solution

Florham Park, PR, 2012

ARA Australian Retailer of the Year to adopt PriceNet for fuel price management

Florham Park, NJ - January 3, 2012

KSS Fuels announced today that 7-Eleven Australia will implement PriceNet within its’ recently expanded Australian retail network of over 400 fuel sites. PriceNet will streamline the fuels pricing process and deliver the real-time information needed to enhance fuel pricing decisions at every store. KSS Fuels’ PriceNet is a complete end to end pricing solution capable of meeting 7-Eleven’s business needs in one of the most dynamic and challenging retail markets in the world.

In addition to the core PriceNet fuel price management system, 7-Eleven Australia will implement PriceNet Web, to facilitate rapid communication with store personnel and the KSS Analytics dashboards for continuous performance monitoring.

“This is a significant milestone in our growth in Asia-Pacific and follows a major commitment of resources to enhancing our business in the region”, stated Huw Carey, vice president account sales responsible for KSS Fuels’ business in Asia-Pacific.

“We’re delighted to welcome 7-Eleven Australia, a global leader in petroleum and convenience retailing, as our latest PriceNet customer,” said Bob Stein, president and chief executive officer of KSS Fuels. “This new partnership strengthens our presence in Australia, a key part of our growth strategy to deliver KSS Fuels’ pricing and location intelligence products and services to retailers in the Asia-Pacific region.”

“As the leading convenience retailer in Australia we are constantly looking for business solutions that help enhance the customer experience as well as deliver on our corporate performance goals. PriceNet will significantly improve our fuel price management capabilities and enable us to respond quickly and more effectively to market changes,” stated Warren Wilmot, Chief Executive Officer of 7-Eleven Australia.

PriceNet is a comprehensive pricing solution that streamlines the pricing process, from competitor surveys to price change at POS, pump and sign, delivering pricing in minutes. High levels of automation and an ‘exception-based’ approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of price optimization. A family of products, PriceNet includes modules for increased mobility and analytic dashboards to support real-time fuels pricing and performance monitoring via handheld mobile devices

7-Eleven Pty Ltd, Australia’s First choice in convenience, is a private company owned by the Withers/Barlow family.  The company has a license to operate and franchise 7-Eleven stores in Australia from the US based 7-Eleven Inc. The first Australian store was opened in August 1977.  Today 7-Eleven Pty Ltd. operates more than 600 stores along the eastern seaboard, including over 200 recently acquired Mobil/Quix sites that are being progressively converted into 7-Eleven stores.  Worldwide 7-Eleven operates more than 40,000 stores in 16 countries, and is opening approximately six stores per day somewhere in the world. Through its 600+ stores, 7-Eleven Pty Ltd. will conduct more than 160 million transactions a year, serving an average 6 customers per second, generating sales of approximately $3 billion.

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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