November 24, 2015

BP Choose Kalibrate’s Strategic Location Solutions

Insider, PR, Global News

Kalibrate retail network planning excellence adds actionable intelligence to BP new market strategies

MANCHESTER, UK (November 24, 2015)–Kalibrate, the experts in global fuel and convenience retail, announced today that BP has again chosen Kalibrate Location Solutions to assess potential long-term opportunities for profitable market entry into a new country. Location Solutions delivered through Kalibrate’s Location Cloud leverage proven models, industry expertise and unmatched market intelligence to deliver advanced retail network planning and actionable intelligence to inform BP strategies. 

Sam Murray, BP Commercial Development Director, said, “Kalibrate has been a long-term supplier for our downstream business and we trust the level of global expertise they bring to the table. They consistently execute within our aggressive timelines and their methods yield results for us.” The engagement with Kalibrate is an enabler to BP’s strategy to grow fuel and convenience retail sales in markets globally.

“I am excited at the opportunity to support BP in its business growth with retail location planning,” said Bob Stein, president and CEO of Kalibrate.  “Kalibrate’s engagements with BP always focus on tough questions that must be answered on aggressive timescales. Our business-decision solutions answer those questions and help BP excel in today’s global fuel marketplace.”

Kalibrate’s Location Solutions provided decision support and actionable intelligence supporting BP’s strategic planning. Kalibrate’s Client Success team also continues to be an ongoing source of consultative support and industry expertise.

Headquartered in London, BP is one of the world's leading international oil and gas companies. It has operations in around 80 countries and its major business activities include exploration and production and refining and marketing, petrochemicals and lubricants. Through these activities, BP provides customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving and petrochemical products used to make everyday items. BP has over 85,000 employees worldwide and its shares are listed on the London and New York stock exchanges.

For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Kalibrate has offices in 10 countries, with headquarters in Manchester, United Kingdom and Florham Park, New Jersey. For more information,

Media contact: 
Tamera Ross

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