August 18, 2016

Certas Energy Expands Use Of Kalibrate Pricing Cloud In European Fuel-Retail Market


Kalibrate strategies and solutions provide robust platform to maximize performance

MANCHESTER, UK (August 16, 2016)–Kalibrate, the experts in global fuel and convenience retail, announced today that Certas Energy (a DCC Energy Company) has expanded its use of Kalibrate’s Pricing Cloud to include over 300 petrol filling stations in Sweden. Certas Energy currently uses Kalibrate pricing solutions to maximize fuel-retail performance for its network of petrol filling stations in Ireland, Scotland and France.

Kalibrate’s strategic solutions have enabled Certas Energy to optimize performance across a mix of outlet formats. “Our multiple retail fuel brands each have specific pricing standards, and Kalibrate has the strategic approach that enables us to execute consistently optimal processes across different store formats,” said Eddie O’Brien, DCC Energy MD Retail.

“Certas Energy is a best-practice leader in multiple fuel-retail markets. They’re agile and innovative, and that instinct to evolve with better ideas will keep them ahead. At Kalibrate, we call that ‘the adaptive edge’ and it’s the mark of industry leaders today,” said Bob Stein, president and CEO of Kalibrate.

Kalibrate’s user-friendly, cloud-based pricing solution enables streamlined simulation sharing and customizable workspaces. Access to the most current market data ensures that models and results reflect the complexities, dynamics and realities of the fuel retail environment. Kalibrate’s Client Success team will also continue to be an ongoing source of consultative support and industry expertise to the Certas Energy team.

Certas Energy is the largest independent fuel and lubricant distributor in the UK, the only company with a truly nationwide infrastructure that can efficiently cater for the largest dealer groups and smaller sites alike. Its strong forecourt brands—iconic Gulf or eye catching Pace—offer an image to suit every type of site, from the local convenience site to a busy motorway service station. Committed to the growth of the UK fuel retail market, Certas Energy works hard to stand out within the fuel supply industry in terms of quality, efficiency and commitment to customer service. For more information, please visit

For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive EdgeTM. Kalibrate is headquartered in Manchester, United Kingdom and Cleveland, Ohio, with support operations in Florham Park, New Jersey; Tulsa, Oklahoma; Mumbai, India; Cape Town, South Africa; Melbourne, Australia; Shanghai, China; Tokyo, Japan; Singapore and Rio de Janeiro, Brazil. For more information, visit

Media contact:
Tamera Ross

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