Merchandise and Promotion pricing extend Kalibrate pricing mastery from forecourt pump to in-store shelf
MANCHESTER, UK | September 15, 2015
Kalibrate, the experts in global fuel and convenience retail, announced today the addition of Merchandise and Promotion pricing to the Kalibrate Pricing Cloud. This fulfills the company’s mission to offer end-to-end price performance management to fuel and convenience retailers worldwide, a commitment made possible through an exclusive global reseller partnership with Clear Demand, innovator of leading OmniChannel retail solutions.
The new Kalibrate branded merchandise offering makes Kalibrate the only business decision platform that enables total site visibility and control of the entire fuel and convenience retail business from forecourt to in-store. This strategic differentiation strengthens the company’s position as the industry leader in providing pricing decision making solutions.
Kalibrate already has four clients involved in initial pilot/beta programs. Kalibrate’s Strategy Group will work with the beta fuel and convenience retailers to implement site-specific approaches to total site profitability.
“All fuel and convenience retailers want to understand and manage the relationship between the forecourt and the store. Going forward, the real key to fuel-retail growth is connecting the synergy between fuel transactions and purchases in the store,” said Bob Stein, President and CEO of Kalibrate. “We’re excited to be able to offer the best technology that gives retailers that level of visibility and control. Adding Merchandise and Promotion pricing solutions is a natural synergy with our fuel pricing solutions, domain expertise in fuel and convenience retail and fits nicely into additional capabilities in our 7 Elements for Fuel and Convenience Retail Success.”
Kalibrate Merchandise and Promotion pricing solutions enable the sophisticated competitive pricing strategies required for scalable success in today’s competitive fuel and convenience retail market. An advanced price elasticity model enables clients to define and automate pricing strategies that effectively leverage their network characteristics and goals.
Merchandise and Promotion pricing tools will be available through the Kalibrate Cloud Pricing module. The Pricing Cloud, integrated with Location and Market Intelligence modules, enable insights and execution for every role in fuel retail, from analysts to c-suite executives. Backed by industry expertise and dedication to clients that distinguish Kalibrate employees, the company’s offerings are now the first platform for success in fuel and convenience retail.
For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Headquartered in Manchester, United Kingdom and Florham Park, New Jersey, Kalibrate has centers of excellence in Mumbai, India; Tulsa, Oklahoma; and Melbourne, Australia as well as offices in 10 other countries. For more information, visit kalibrate.com.