Boosts position as North America’s most comprehensive source of traffic count data
Florham Park, NJ - March 20, 2014
Kalibrate Technologies (formerly KSS Fuels) announced today a major update to its comprehensive traffic data source for the United States. Enhancements in this release include the addition of new counts or updates to over 40 thousand unique traffic data points, bringing the total number of published counts in the Kalibrate traffic database to more than 2.9 million counts at nearly 1.4 million unique traffic count locations. This release continues to position Kalibrate as the most complete and up-to-date source for traffic count data in North America.
“Traffic count data is an important piece of the puzzle when evaluating retail locations and when carrying out day-to-day fuel pricing,” said Bob Stein, president and chief executive officer of Kalibrate Technologies. “Retailers having access to detailed traffic passing by their locations will benefit in a variety of ways including being able to evaluate improvements in areas such as fuel pricing, the link between fuel purchasers and in-store merchandise purchases and whether enhancements to sites with merchandising changes and/or remodels would benefit from known traffic data. Our traffic database source delivers the most complete and accurate traffic data commercially available.”
Kalibrate collects traffic count data from more than 6,000 different sources and assembles the millions of counts into a common geographic database format for use in mapping applications. The data is continuously updated for all road types, from major freeways to roads in rural areas.
Kalibrate now delivers two major components of traffic intelligence – actual traffic counts throughout North America and current year estimates, a proprietary statistical technique to bring older traffic counts up-to-date.