February 16, 2010

KSS Enters Brazilian Fuels Market

PR, Manchester

Partnership with ValorArt will help Brazilian fuels suppliers increase profitability through suite of pricing solutions and services

Manchester, UK - February 16, 2010

KSS Ltd. today announced that it is now actively working in Brazil with the assistance of ValorArt Ltda., a strategic partner based in Rio de Janeiro. The two companies are jointly working to deliver KSS’ extensive software applications (PriceNet and RackPrice), analytics and pricing services to fuels wholesalers, distributors and retailers in the region.

ValorArt Ltda. is a strategic consulting company specialising in business marketing and pricing. Led by Alex Carneiro a former senior executive of a multi-national oil company, they have over 20 years experience of the fuels sector and will be responsible for identifying and leading client engagements on behalf of KSS in Brazil.

Brazil has a buoyant economy and a diversified fuels industry, being one of the world leading pioneers of alternative fuels with a rapidly growing downstream wholesale and retail fuels sector. As such, the region represents a major market opportunity for KSS and the partners expect to see business develop quickly as operators come to learn of the benefits of a more automated and data driven decision making approach to fuels pricing.

“KSS has an outstanding track record in many fuels markets around the world based on a range of truly valuable, proven pricing products and services. Our research into their technology, people and success in the industry gives us confidence that Brazilian companies will gain major benefits from the use of their offerings”, stated Alex Carneiro, Managing Partner of ValorArt Marketing.

“We identified Brazil as a significant new market opportunity for our company and through our partnership with ValorArt we look forward to delivering significant performance improvement for Brazilian fuels wholesalers, distributors and retailers through enhanced pricing effectiveness and efficiency”, stated Bob Stein, president and ceo of KSS. “ValorArt represent the ideal partner for KSS, combining a deep understanding of pricing dynamics with long-standing industry experience and local market knowledge. I am excited by the potential for us both to bring long-term profitability improvements to a range of fuels businesses in Brazil.”

PriceNet is a comprehensive pricing solution that supports the key tasks and stakeholders involved in retail fuels pricing, from capturing field-based intelligence at the site level to the generation of price proposals, via comprehensive pricing rules or price optimization, to consistent and timely implementation. High levels of automation and an ‘exception-based’ approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics.

RackPrice is an end-to-end wholesale pricing solution and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modelling and price optimization. The system helps wholesalers meet volume targets at higher margins by streamlining their pricing processes and responding more rapidly and effectively to market moves.

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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