May 29, 2012

KSS Fuels Introduces Petroleum Retail Metrix

Florham Park, PR, 2012

Data-driven solutions deliver actionable insight to optimize retail performance

Florham Park, NJ - May 29, 2012

KSS Fuels announces Petroleum Retail Metrix, a comprehensive suite of retail decision-support services aimed at helping petroleum and convenience retailers enhance sales and margin performance. Based on up-to-date retail outlet data, consumer demographics and traffic counts, these analytical services help retailers better understand consumer demand, competition and the impact of changes in local markets.

Available individually or as an integrated suite, the services are designed to quantify the key factors influencing how and why consumers shop certain locations, highlighting how location, facilities, merchandising, competition and other retail attributes combine to influence purchase decisions. By analyzing all players in a market, Petroleum Retail Metrix will help petroleum and convenience retailers benchmark against key competitors, highlighting any weak links and opportunities for performance improvement.

Petroleum Retail Metrix services benefit from KSS Fuels’ experience of analyzing more than 2 million retail locations to answer critical questions such as:

  • Where should I invest capital for highest returns? Open a new outlet? Rebuild/remodel an existing outlet? Add a quick-service restaurant or car wash?
  • How can I squeeze more sales out of my existing network?
  • Where should I build new outlets to ensure they meet my volume objective and minimize cannibalization of existing sites?
  • How will potential acquisition candidates perform with my brand and pricing strategy?
  • Which fuel brand will yield the highest sales for my network?
  • Am I tracking the right competitor fuel prices?
  • Should I divest underperforming sites? Which ones?

“With Petroleum Retail Metrix, petroleum and convenience retailers can now realize the benefits of decisions based on accurate and current information and trends from 38 major U.S. markets, with more being added each month,” said Bob Stein, president and CEO of KSS Fuels. “With the dynamic nature of the industry, operators need up-to-date information and the analytical tools to extract meaningful business insight. We’re committed to providing the most up-to-date market data on a regular basis and offering services based on our 40 years of retail experience to ensure clients have access to the reliable information they need to make important business decisions to enhance profitability.”

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit

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