February 14, 2011

KSS Fuels Manages Pump Prices for Stop & Shop Supermarkets

Florham Park, 2011, PR

Regional Northeastern Grocery Chain Relies on PriceNet to Optimize Fuel Prices

Florham Park, NJ - February 14, 2011

KSS Fuels announced today that the Stop & Shop Supermarket Company (“Stop & Shop”), one of the leading food retailers in the northeastern United States, has selected a suite of KSS Fuels products to provide day-to-day fuel price management and optimization to 70 of its retail locations that offer fuel. Stop & Shop will use PriceNet and PriceNet Mobile for a fully integrated fuel price management offering.

“We are pleased that Stop & Shop now will be utilizing PriceNet to support the consistent delivery of their pricing strategy and to help them establish a highly efficient and responsive fuels pricing process to strengthen their competitive position,” said Bob Stein, president and CEO of KSS.

Mark McGowan, division president of Stop & Shop New England, stated “PriceNet will help us react more rapidly to local market events and ensure we can continue to offer our customers great prices. We will also be able to monitor performance at all our stores and act quickly in the event of any issues.”

Bob Stein, president and CEO of KSS Fuels said, “We are delighted to be adding the Stop & Shop brand as a new partner. Our PriceNet products will allow Stop & Shop to evaluate pricing at the local site level and make informed pricing decisions rapidly. Our best practices approach to fuel pricing will provide them with the highest level of efficiency around the execution of fuel price changes.”

PriceNet is a comprehensive pricing solution that supports the key tasks and stakeholders involved in retail fuels pricing. High levels of automation and an ‘exception-based’ approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics. A family of products, PriceNet also includes PriceNet Mobile, which delivers real-time fuels pricing via handheld mobile devices such as PDAs and Blackberrys.

The Stop & Shop Supermarket Company employs nearly 62,000 associates and operates over 390 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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