Pricing, Location and Data Intelligence capabilities reflect strengths of KSS Fuels, MPSI Marketing campaign to promote ‘promise’ of value proposition for clients
Manchester, United Kingdom - April 2, 2012
Reflecting the tremendous strengths of two powerful market forces, KSS Fuels will go to market as one company with two highly respected and recognized brand names and a wide array of proven capabilities.
After KSS Fuels acquired Market Planning Solutions Inc. (MPSI) last year, it took time to evaluate the go-forward identity of the combined organization and the makeup of its product and service platform. From today forward, KSS Fuels’ marketing approach will reflect the inherent value of both entities.
“By joining forces, we have become the pre-eminent global leader in fuels pricing and retail location intelligence, building upon the recognized strengths of KSS Fuels and MPSI,” said Bob Stein, president and chief executive officer. “Our clients now benefit from having a single, integrated source for the data-driven intelligence necessary to optimize pricing strategies and to evaluate and manage retail network locations to enhance profitability and build long-term business value.”
To define the company’s value proposition to clients, Stein said KSS Fuels will launch a new marketing campaign – built around the theme “Knowledge. Solutions. Success. Videos.” – during the second quarter.
“This promise reflects our deep commitment to provide our clients with measurable results through products and services that draw upon our deep industry knowledge and expertise,” he said.
With the combination of the businesses, products and services from both predecessor organizations have been realigned into three categories – Pricing Intelligence, Location Intelligence and Data Intelligence.
Pricing Intelligence capabilities provide critical data and tools to determine optimal wholesale and retail fuel pricing strategies and to execute them most efficiently. Products and services include:
- PriceNet Analytics
- Pricing Services
- Pricing Strategy
- Fuel Store Link
- Network Volume Optimization
- Price Ranking Analysis
Location Intelligence capabilities provide critical data and retail network planning tools to support performance management and strategic capital investment decisions regarding retail operations and site acquisition and disposal. Products and services include:
- MPSI LocationXpert
- MPSI Single Site Analysis
- MPSI Location Services
- Brand Value
- Hot Spot Analysis
- Market Ranking
- New Site Search
Data Intelligence capabilities provide data and tools that deliver insight into consumer demographics, market demand, traffic, competition and more. Products and services include:
- MPSI SiteMetrix
- MPSI TrafficMetrix – Published Counts
- MPSI TrafficMetrix – Current Year Estimates
- Gas & Cstore Data
“With the integrated, global resources of our merged organization, we are now in a position to deliver even greater value to clients,” said Stein. “Our services and products are designed to address specific needs of convenience store operators, grocery/big-box retailers, national and multinational oil companies, independent dealers and retailers.”
Under the realignment, KSS Fuels will continue to support all legacy KSS Fuels and MPSI products for the foreseeable future and will also create valuable new service and business analytic offerings to meet client needs.
“Our global infrastructure and experience in more than 80 countries allow us to provide unsurpassed client service in all regions of the world,” Stein added.
ABOUT KALIBRATE TECHNOLOGIES
Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit KalibrateTech.com.