Latest traffic counts allow more accurate assessment of consumer demand
Florham Park, NJ - June 18, 2012
KSS Fuels announced today the availability of an update to MPSI TrafficMetrix® Current Year Estimates, its comprehensive, up-to-date traffic data for the United States. The new release provides traffic forecasts for more than 790,000 locations, representing a 5% increase in traffic counts over last year’s release.
First released in 2011, MPSI TrafficMetrix Current Year Estimates provides any business operating brick-and-mortar outlets with the ability to accurately assess consumer demand around its locations – a unique service available only from KSS Fuels and a key component of its Data Intelligence suite.
It is common for published traffic count data to be at least one year old at the time it becomes available from the 6,000-plus organizations that collect it, and many counts do not get updated regularly as some collecting organizations do not have the resources to invest in new counts each year.
To address the aging traffic data, KSS Fuels uses its proprietary scientific library to forecast daily traffic counts for the current year, using 10 separate predictive models to account for variations in road layout, demographics and other local factors. Due to high demand for more up-to-date traffic counts, KSS Fuels has now updated its TrafficMetrix Current Year Estimates to align with current demographic conditions.
“Traffic count data is a critical factor in evaluating retail locations and must be up to date to ensure business decisions are based on accurate information,” said Bob Stein, president and CEO of KSS Fuels. “This unique solution gives businesses an edge by providing more representative traffic count information than published data.”
ABOUT KSS FUELS
KSS Fuels is the leading global provider of fuels pricing and retail network planning software, analytics and consulting services to companies in the oil & gas, convenience store, grocery and retail industries. KSS Fuels helps fuel retailers, distributors and marketers implement effective pricing solutions to increase profitability and analyze retail networks to pinpoint growth opportunities and optimize capital investment to enhance operational performance. The company has North American headquarters in Florham Park, NJ as well as regional offices in Florida, Illinois, Ohio, Oklahoma, Texas and Canada and international operations in Brazil, China, India, Japan, Korea and Africa, with headquarters in Manchester, United Kingdom. For more information about KSS Fuels, please visitwww.kssfuels.com.
ABOUT KALIBRATE TECHNOLOGIES
Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.