June 7, 2010

PREEM Chooses KSS for Fuel Price Management

PR, Florham Park

Leading Swedish Fuels Retailer Installs KSS Solutions Nationwide

Florham Park, NJ - June 7, 2010

Preem, the largest oil company in Sweden, has selected a suite of KSS products to provide day-to-day fuel price management and optimization at almost 700 retail locations in Sweden.  Preem is utilizing PriceNet, PriceNet Web and KSS Visualizer solutions for a fully integrated fuel price management offering.

The Stockholm-based company will implement this suite of solutions to enable them to respond more quickly to changing oil prices.  Preem is the market leader in Sweden in the fields of heating oil and diesel, and has a strong position in sales of gasoline. The company operates 470 gas stations for private individuals and an additional 215 for heavy goods vehicles.

“We selected these KSS solutions to obtain the highest level of efficiency around our execution of fuel price changes.  Having a system that provides enhanced market responsiveness will enable us to improve our overall performance around fuel volume and margin,” said Dan Sundgren, former Pricing Manager  of Preem. “As a result of using the KSS products we are experiencing improved control, performance and profitability at our retail outlets. We are very pleased with the results we have achieved thanks to KSS”, Marcus Larsson present Pricing Manager of Preem.

“We are delighted to have Preem as a new partner and are eager to help them maximize profits and store efficiency,” said Bob Stein, president and CEO of KSS. “Our PriceNet and Visualizer products allow them to evaluate pricing at the local site level and make informed pricing decisions rapidly. These KSS tools will also be critical in helping Preem plan for long-term growth and sales.”

PriceNet is a comprehensive pricing solution that supports the key tasks and stakeholders involved in retail fuels pricing. High levels of automation and an ‘exception-based’ approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics. A family of products, PriceNet also includes PriceNet Web which facilitates exchange of data between field offices and the head office to allow review and authorization of price adjustments more quickly at a local level.

KSS Visualizer is a web-based data visualization tool intended to draw attention to significant changes in performance measures such as volume, running rates, margin, competitor price position etc, at any level of a retailer’s business from individual grade/store to overall network

Preem is responsible for 80 percent of Swedish refinery capacity and 30 percent of Nordic capacity. The total refinery capacity is more than 18 million cubic meters of crude oil at our two wholly-owned refineries Preemraff Göteborg and Preemraff Lysekil, making Preem the biggest refiner in the Nordic region. Both refineries are among the most modern, environmentally-friendly and energy-efficient in Europe. Preem conducts extensive refining of crude oil and sales of petroleum products to oil companies active in Sweden and in the international market, primarily in north-western Europe. More than half of production is exported, which makes Preem one of the biggest Swedish exporters.  In 2008, Preem recorded revenue of SEK 95.8 billion.

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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