Swedish fuel retailer goes mobile to enhance responsiveness
Manchester, UK - April 10, 2012
KSS Fuels announced today that Preem AB, the largest oil refiner in Sweden, will be expanding its use of the PriceNet fuels pricing system through the addition of PriceNet Mobile. A smartphone app, PriceNet Mobile is designed to shorten response times by giving field personnel instant access to key business data and the ability to report and respond to local market events and competitor price changes as they happen.
“PriceNet Mobile will enable us to respond faster to competitor price changes as well as exchange critical performance data more effectively with our field-based colleagues” said Marcus Larsson, pricing manager at Preem. “Being more closely connected to activities at our stores will help to improve our customers’ experience and ensure we are reacting quickly and appropriately to market events.”
“We’re delighted that Preem is expanding its use of our fuels pricing capabilities. Smart business apps such as PriceNet Mobile increase business agility, giving fuel retailers the information they need when they need it most,” said Bob Stein, president and chief executive officer of KSS Fuels.
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Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.