July 21, 2010

Ricker Oil uses Pricenet from KSS Fuels to be the Consumer's Buddy

Florham Park, PR

Indiana Retailer Uses Price Optimizing Solution for Automated Postings to GasBuddy.com

Florham Park, NJ - July 21, 2010

Ricker Oil Co., based in Anderson, Ind., is posting its fuel prices to GasBuddy.com to keep motorists informed of its competitively priced fuel. Currently, Ricker uses PriceNet fuel price management and optimization system from KSS Fuels to establish its pricing strategy. Moving forward, the company will also use PriceNet to feed its latest fuel prices directly to the GasBuddy database. GasBuddy.com is a group of local websites which allow visitors to post and view recent retail gasoline prices.

“We’ve used PriceNet since 2006, and it has proven to be a very valuable tool for day-to-day fuel price management and optimization,” said Quinn Ricker, president of Ricker Oil. “PriceNet helps us keep our prices reasonable and profitable. With the addition of the automated reporting to the local GasBuddy sites, we can keep consumers informed about our competitive prices for fuel in their area.”

Founded in 1979, Ricker Oil is a family-owned company that owns and operates 48 convenience stores in Indiana, as well as a petroleum dealership and other enterprises.

“The competitive retail landscape means fuel retailers must always be finding ways to bring value added services to consumers in order to stand out in the market,” said Bob Stein, president and CEO of KSS Fuels. “Our PriceNet product not only lets Ricker Oil evaluate pricing at the local site level to make informed pricing decisions rapidly, it also allows them to reach consumers with fuel price information in real time via GasBuddy. This is an added service that will set Ricker Oil apart from the competition.”

PriceNet is a comprehensive pricing solution that supports the key tasks and stakeholders involved in retail fuels pricing. High levels of automation and an ‘exception-based’ approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics.

GasBuddy.com is operated by GasBuddy Organization Inc. and is a collection of local websites designed to serve the public with everything needed for consumers to easily and freely share gas-pricing information. With the release of the first GasBuddy Organization Inc. website in June 2000, millions of consumers have been regularly visiting GasBuddy websites where they post gas prices and find fuel in their local area.

Kalibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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