January 24, 2011

Western Refining Wholesale Turns to KSS Fuels for Pricing Intelligence Solution to Maintain Competitive Edge

Florham Park, 2011, PR

Western Fuel Refiner Will Manage Wholesale Fuel Prices with RackPrice from KSS Fuels

Florham Park, NJ - January 24, 2011

Western Refining Wholesale, a division of Western Refining Inc., an independent refining and marketing company headquartered in El Paso, Texas, will use KSS Fuels’ RackPrice wholesale pricing solution to help it manage fuel prices at its wholesale locations.

Western Refining is a crude oil refiner, wholesale fuel and lubricants distributor and retailer with operations in the Western United States and Virginia. The retail division is a long-time KSS Fuels customer, using PriceNet to help it manage pricing at retail service stations and convenience stores in Arizona, Colorado and New Mexico.

“In a highly volatile economic environment, it is a necessity to have an effective and efficient pricing strategy in place.” said Kevin Goode, VP, Western Refining Wholesale. “It is critical for us to have a flexible, efficient and responsive pricing process that enables us to analyze situations quickly and react accordingly.”

RackPrice is an end-to-end wholesale pricing solution and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modelling and price optimization. The system will help Western Refining to improve its pricing processes and respond rapidly to market events.

“RackPrice will assist Western Refining in effectively managing, interpreting and responding to market factors via a suite of sophisticated tools. Because it is fully scaleable, the system can grow with the company as needed,” said Bob Stein, president and CEO of KSS Fuels. “With volatility in the markets being the norm today, it is essential that fuel wholesalers and retailers have a reliable system to generate appropriate and timely prices to meet objectives and comply with regulations. We look forward to working with Western Refining to successfully expand their fuel pricing solutions.”

Western Refining, Inc. is an independent refining and marketing company headquartered in El Paso, Texas. Western operates refineries in El Paso, and Gallup, New Mexico. Western’s asset portfolio also includes refined products terminals in Albuquerque and Bloomfield, New Mexico and Yorktown, Virginia, asphalt terminals in Phoenix and Tucson, Arizona, Albuquerque, and El Paso, retail service stations and convenience stores in Arizona, Colorado, and New Mexico, a fleet of crude oil and finished product truck transports, and wholesale petroleum products operations in Arizona, California, Colorado, Nevada, New Mexico, Texas, and Utah. More information about the Company is available at www.wnr.com.

alibrate (formerly KSS Fuels) is the only global provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals.  Its proven software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For more information about Kalibrate, please visit Kalibrate.com.

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