The summer travel season is over. Did your c-store sites capture the sales you were expecting? Did your facilities stand up to demand and deliver what shoppers wanted? Are you riding the industry trend of record in-store sales? Fuel demand may fluctuate, but the c-store experience can excite customers and drive sales to offset the historic profit squeeze coming from low gas prices.
Fall is the season to think about whether your site's performance reached its potential. And if there’s a chance that there's more fuel volume and c-store sales out there waiting to be captured, it’s time to ask if a remodel, upgrade or refurbish makes sense for a site.
So what if you remodel? Refurbish? Redesign? If you make specific changes to your station, what return on fuel volume or c-store sales can you expect as a result of those changes? There’s only one way to forecast the future success of the changes you’re thinking about: a Single Site Analysis from Kalibrate. Our scenario-driven process was designed to give retailers a cost-effective way to explore multiple “what if” scenarios to bridge the distance between where their performance is today and where they want to be in the future.