2018 x
The Real Power of Fuel Market Transparency

The Real Power of Fuel Market Transparency

By Brian McCusker, VP of NA Sales and Ed Seaford, VP of APAC Sales

Mobile apps for tracking area fuel prices have taken fuel market transparency to a level beyond just price listings on storefront signs. Now, consumers can search for the nearest, cheapest stations before ever getting in their car — and as with any market, the savvier the consumer, the more complex and dynamic the market becomes.

Read More→
How Do Automated Vehicles Impact Fuel Demand?

How Do Automated Vehicles Impact Fuel Demand?

By Conor Bowler, Head of Product-Pricing Division

Once a thing of science fiction, automated vehicles are now a reality — and very soon, they could be the norm. Automated vehicles, also referred to as autonomous or "driverless" cars, use sensors and GPS software to navigate the roadways without the need for human interference.

Read More→
I’ve Implemented a New Fuel Pricing Strategy — How Do I Know It’s Working?

I’ve Implemented a New Fuel Pricing Strategy — How Do I Know It’s Working?

By Scott Barrett, VP Global Client Services

Of all the elements that contribute to the success of a retail fuel network, pricing may be the most difficult to understand the impact — but with the right fuel pricing strategy and enough data to support that strategy, pricing managers can maintain a greater sense of control in their role and make decisions with a higher level of confidence. 

Read More→
The Importance of Human-Based Computation

The Importance of Human-Based Computation

By Anila Siraj, EVP of Research and Applied Data Sciences

We've talked at length about artificial intelligence (AI) in the fuel and convenience retail industry, and how incorporating AI into your fuel pricing strategy can boost efficiency, reduce risks and positively impact your bottom line. But notwithstanding the many benefits, AI shouldn't be the sole consideration when adjusting your pricing tactics and even more so, your pricing strategy. A balanced and effective strategy will also make room for the right balance of emotion and experience, the human side of the equation.

Read More→
How Can C-Store Retailers Adjust to the Rise of Mobile Payments?

How Can C-Store Retailers Adjust to the Rise of Mobile Payments?

By Mark Hawtin, Managing Director, Pricing

For many years, with the exception of attended service stations, people had no choice but to leave their cars and go into a kiosk or a store to pay for fuel — but when pay-at-the-pump came on the scene, the fuel and convenience retail industry was dramatically altered.

Read More→
Dynamic Predictive Intelligence: Essential to Fuel Retail Success

Dynamic Predictive Intelligence: Essential to Fuel Retail Success

By Anila Siraj, EVP of Research and Applied Data Sciences

Predictive intelligence is not a new concept. Marketers across various industries have always observed past consumer behavior, used that data to predict future behavior and adjusted their strategy accordingly, even when the frequency of these changes was minimal. In this electronic age, where consumer data can be collected in real-time on a larger scale, it's becoming easier than ever to build accurate, highly-complex predictive models that react dynamically to consumer behavior changes. In the fuel and convenience retail market especially, this ability is key to building a fuel and convenience retail center of excellence.

Read More→
Global Fuel Regulation Trends with Local Impact

Global Fuel Regulation Trends with Local Impact

By Conor Bowler, Head of Product-Pricing Division

The fuel markets of the world are trending toward increased regulation across the board, and it's critical for fuel retailers to be aware of the influence these regulations have, both globally and locally. Global financial and regulatory pressures create the perfect storm for increased volatility at the local level — and your micro-market could be next.

Read More→
Generation Z Consumers: Engaging with the Digital Natives

Generation Z Consumers: Engaging with the Digital Natives

By Elizabeth Kershaw, Client Services Consultant, Planning

In a previous blog, "Why Should Fuel Retailers Care About Millennials," we spoke about how the expectations from the millennial group of consumers differs from the generations that preceded them. We provided ideas on how retailers could begin adapting their offerings to ensure they evolved to meet the needs of this generation of consumers.

Read More→
Optimizing Your Capital Spend When Making Real-Estate Decisions

Optimizing Your Capital Spend When Making Real-Estate Decisions

By Anila Siraj, EVP of Research and Applied Data Sciences

When making real-estate decisions that will allow you to meet your strategic and financial goals, you need to maintain a big-picture view of the market, your retail network's place within that market and the performance of individual sites in your network. With millions of dollars on the line, how do you ensure you make decisions that will maximize your return on investment, across each site and the network as a whole?

Read More→
4 Ways Gas Price Analysis Can Help Fuel Pricing Strategists Improve

4 Ways Gas Price Analysis Can Help Fuel Pricing Strategists Improve

By Scott Barrett, VP Global Client Services

Mastering the fuel pricing strategy is more than just optimizing your pricing process. A successful location often has several, more powerful volume magnets than price: brand, hours of operation, fresh food offerings, even which corner of the intersection a site is located on. Pricing, then, is merely sharpening the knife on a sites' performance. But pricing teams have multitudes of data at their disposal — how can pricing strategists better incorporate this data into their gas price analysis?

Read More→
Share this: