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4 Approaches to Growing Your Commercial Fuel Network

4 Approaches to Growing Your Commercial Fuel Network

By Ian Thompson, Managing Director, Planning and Mark Hawtin, Managing Director, Pricing

Across any industry, the best and most successful retailers today have data science at their core. According to a recent study by Forrester Consulting, of the companies who consistently exceed profit expectations and blast past their goals — the leaders in their industries — 88 percent of them use data science to drive retail success.

The fuel and convenience retail market is no exception. In order to grow your commercial fueling network, you can no longer rely on your gut feelings. You need to use data to inform your decisions. But sometimes, translating this data into a comprehensive growth strategy can be tough. That's why we pulled together this list of four approaches to growing your fuel network.

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10 Competitive Advantages of Synergy Between Pricing and Planning

10 Competitive Advantages of Synergy Between Pricing and Planning

By Conor Bowler, Head of Product-Pricing Division and Richard Wilcox, VP Strategic Operations

Many fuel and convenience retailers still operate under the belief that the only way to battle pricing competition is to lower their prices. But fuel volumes and margins are decreasing while advancements in the fuel industry continue to increase, and these new developments will require new approaches to retail strategy — and a commitment to change.

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A Closer Look at Art vs. Science in Retail Fuel Pricing and Location Planning

A Closer Look at Art vs. Science in Retail Fuel Pricing and Location Planning

By Anila Siraj, EVP of Research and Applied Data Sciences

For too long, art and science have been pitted against one another. Though Aristotle's distinction between knowledge and craft might be one of the first known challenging characterizations of these concepts, we can see that the idea has propagated. (Note: Aristotle's "science" was about certainty or knowledge; whereas, science today is about experimentation, but eliciting relative certainty is still the aim.)

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How To Improve Your Existing Retail Network

How To Improve Your Existing Retail Network

By Kalibrate Team

Bill Tome (President, Mark Oil Company) has been successfully navigating the market in Charlotte, NC since the early 1990s. However, his company has been in the area for over a hundred years. His stable growth and success in a market that has changed significantly and continues to fluctuate and diverge into different trends has been determined by his consistency in a few best practices.

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Conducting a Competitive Analysis Before Expanding Your Retail Network

Conducting a Competitive Analysis Before Expanding Your Retail Network

By Carlos Palma, VP Global Client Services, Planning

In today's evolving fuel and convenience retail markets, conducting a competitive analysis should be a routine step in evaluating the potential success of your sites as you break into new markets or expand to new locations where you currently have a presence.

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Expanding Your Fuel Retail Network? Avoid Cannibalization at all Costs

Expanding Your Fuel Retail Network? Avoid Cannibalization at all Costs

By Marianne Hillhouse, Account Executive, and Susan Ertl, Retail Network Planning Consultant

During expansion of a network or lead up to an expansion, concerns and questions come in all shapes and sizes. Which locations make the most sense based on your market and your strategy? Do you keep your same product offering at every new site and reach your volume targets, or do you make changes? And then there's the big question: What should you do about cannibalization within your own network?

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Emotion, Experience and Science in Retail Network Planning

Emotion, Experience and Science in Retail Network Planning

By Anila Siraj, EVP of Research and Applied Data Science and Kent Schlesselman, Senior Client Services Manager

How do fuel and convenience retailers know when and where to grow their retail networks? What is the deciding factor in these high-stake choices? Life experience will show us that there is never one way to solve a problem; creativity and different perspectives should be used as an asset towards having a wider view on the problems at hand. It is no different in the fuel and convenience retail business.

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7 Steps to Take Before Site Acquisition

7 Steps to Take Before Site Acquisition

By Janet Tooke, VP Strategy Group

We spoke in a previous blog about how to ensure that you are undertaking a successful network acquisition analysis. We looked at how to rank markets by their attractiveness to your organization to ensure that capital is spent optimally.

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What's Your Fuel Retail Network's Volume Potential?

What's Your Fuel Retail Network's Volume Potential?

By Kent Schlesselman, Solutions Consultant

 

The Open Championship of golf will take place this month at Royal Birkdale on the northwest coast of England (not too far from Kalibrate headquarters in Manchester, UK). At the conclusion of the competition — a contest that thoroughly tests the abilities of each golfer — the well-deserved title of the “Champion Golfer of the Year” will be announced.

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What are the Most Important Aspects of Retail Performance?

What are the Most Important Aspects of Retail Performance?

By Debbie Miggins, Vice President, Location Services

Retail performance is an area with many facets: from pricing to merchandising, from facility cleanliness to customer service. Added to the complexity is the fact that each site’s trading area is unique, with its own demographic profile, traffic count, competitor mix and competitor attributes. In today’s busy retail environment, how can you find the time and focus to commit to the right aspects of retail performance — the ones that will maximize your site and network profits?

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