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The Real Power of Fuel Market Transparency

The Real Power of Fuel Market Transparency

By Brian McCusker, VP of NA Sales and Ed Seaford, VP of APAC Sales

Mobile apps for tracking area fuel prices have taken fuel market transparency to a level beyond just price listings on storefront signs. Now, consumers can search for the nearest, cheapest stations before ever getting in their car — and as with any market, the savvier the consumer, the more complex and dynamic the market becomes.

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How Do Automated Vehicles Impact Fuel Demand?

How Do Automated Vehicles Impact Fuel Demand?

By Conor Bowler, Head of Product-Pricing Division

Once a thing of science fiction, automated vehicles are now a reality — and very soon, they could be the norm. Automated vehicles, also referred to as autonomous or "driverless" cars, use sensors and GPS software to navigate the roadways without the need for human interference.

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Dynamic Predictive Intelligence: Essential to Fuel Retail Success

Dynamic Predictive Intelligence: Essential to Fuel Retail Success

By Anila Siraj, EVP of Research and Applied Data Sciences

Predictive intelligence is not a new concept. Marketers across various industries have always observed past consumer behavior, used that data to predict future behavior and adjusted their strategy accordingly, even when the frequency of these changes was minimal. In this electronic age, where consumer data can be collected in real-time on a larger scale, it's becoming easier than ever to build accurate, highly-complex predictive models that react dynamically to consumer behavior changes. In the fuel and convenience retail market especially, this ability is key to building a fuel and convenience retail center of excellence.

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Global Fuel Regulation Trends with Local Impact

Global Fuel Regulation Trends with Local Impact

By Conor Bowler, Head of Product-Pricing Division

The fuel markets of the world are trending toward increased regulation across the board, and it's critical for fuel retailers to be aware of the influence these regulations have, both globally and locally. Global financial and regulatory pressures create the perfect storm for increased volatility at the local level — and your micro-market could be next.

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Generation Z Consumers: Engaging with the Digital Natives

Generation Z Consumers: Engaging with the Digital Natives

By Elizabeth Kershaw, Client Services Consultant, Planning

In a previous blog, "Why Should Fuel Retailers Care About Millennials," we spoke about how the expectations from the millennial group of consumers differs from the generations that preceded them. We provided ideas on how retailers could begin adapting their offerings to ensure they evolved to meet the needs of this generation of consumers.

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Opinion: Electric Charging Mistakes and Mitigators

Opinion: Electric Charging Mistakes and Mitigators

By Ian Thompson, Managing Director, Planning

Earlier this week, The Times of London published an article about a motorist who was left stranded when her electric vehicle ran out of juice on a four-hour journey — and all of the charging points for her electric car were out of order.

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A Closer Look At Electric Vehicle Penetration and Impact

A Closer Look At Electric Vehicle Penetration and Impact

By Mark Hawtin, Managing Director, Pricing

We've said it before and we'll say it again: Alternative fuels are shaking up the global fuel industry. In particular, the popularity of electric vehicles is growing exponentially, and it's not expected to slow any time soon. The latest Electric Vehicle Outlook Report predicts that sales of electric vehicles will shoot from a record 1.1 million worldwide in 2017, to a whopping 11 million in 2025, and then 30 million in 2030.

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The Power of Fuel Price Data: Handling

The Power of Fuel Price Data: Handling "Missingness"

By Anila Siraj, EVP of Research and Applied Data Sciences

We've said it time and time again, in order to thrive in today's competitive fuel retail market, you have to take a data-driven approach. If you're not using fuel price data to make decisions about your network, then you might as well be pushing buttons wearing a blindfold. By conducting a comprehensive competitive analysis, fuel retailers will understand:

  • Who their true competitors are
  • Key differentiators between their sites and their competitors' sites
  • The volume potential of each site
  • Daily, weekly and monthly demand cycles at each site
  • Market volatility
  • ... and more!

One of the most important drivers for sensitivity is relative price. It's true that actual price has some effect on sensitivity; when gas is cheaper, people will inevitably drive more. But at a micro-level, consumers are going to make decisions based on the relative prices of different sites. Data collection of competitor prices becomes critical in any competitive market where prices are rapidly changing and the relative position vis-a-vis your competitors is a strong driving force behind your share of demand.

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Using Quadrant Analysis to Gauge New Gas Station Investment Costs

Using Quadrant Analysis to Gauge New Gas Station Investment Costs

By Janet Tooke, Senior Client Services Manager

New gas station investment costs are an integral part of any business decision — not only from a capital investment perspective, but also in terms of the time and effort it takes to find the right piece of land, negotiate contracts, design and engineer the site, and jump through hoops with local authorities.

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Understanding Disparate Demand Cycles Within Fuel Retailing

Understanding Disparate Demand Cycles Within Fuel Retailing

By Anila Siraj, EVP of Research and Applied Data Sciences

Within the fuel and convenience retailing market, demand and consumer behavior can often times be erratic and sensitive to factors that are out of your control. Across different sites, different daily, weekly and seasonal cycles of demand can develop. Understanding these cycles is critical to maintaining an appropriate strategy and maximizing your retail network's profitability. 

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