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3 Ways to Learn About Retail Fuel Pricing Sensitivity

3 Ways to Learn About Retail Fuel Pricing Sensitivity

By Kalibrate Team

Of the many elements that can affect the success of a fuel retailer's business, retail fuel pricing is one of the most important. Price sensitivities can vary from site to site and region to region, but year over year, price has remained the number one decision factor for consumers. That two-cent difference between your price and a competitor's price could ultimately be the make-or-break element driving your retail fuel volume.

In order to make strategic decisions about your fuel prices, there are a few key categories of data you need to gather to understand fuel pricing sensitivity in your market.

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