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Expanding Your Fuel Retail Network? Avoid Cannibalization at all Costs

Expanding Your Fuel Retail Network? Avoid Cannibalization at all Costs

By Marianne Hillhouse, Account Executive, and Susan Ertl, Retail Network Planning Consultant

During expansion of a network or lead up to an expansion, concerns and questions come in all shapes and sizes. Which locations make the most sense based on your market and your strategy? Do you keep your same product offering at every new site and reach your volume targets, or do you make changes? And then there's the big question: What should you do about cannibalization within your own network?

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Essential Data Points to Help You Evaluate a Site Renovation

Essential Data Points to Help You Evaluate a Site Renovation

By Marianne Hillhouse, Account Executive, and Susan Ertl, Retail Network Planning Consultant

Information is indeed power. For every business, information sells. And for every product at a site — fuel and convenience retail, quick service restaurant or car wash — information leads to sound decisions (and those decisions make money).

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Market Ranking Series Part 2: The Final Steps in Market Ranking for Expansion

Market Ranking Series Part 2: The Final Steps in Market Ranking for Expansion

By Janet Tooke and Nancy Wheeler, Senior Client Services Managers

In Part 1 of our series on Market Ranking for Expansion, we explored the first three steps: defining objectives and constraints, selecting markets to be ranked and identifying variables. Now, let’s take a look at the final steps.

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Marketing Ranking Series Part 1: How to Rank Markets for Expansion

Marketing Ranking Series Part 1: How to Rank Markets for Expansion

By Debbie Miggins, Vice President, Location Services

Your organization has identified that it is the right time to expand into a new market or markets. No doubt, that decision can be an overwhelming task, if for no reason other than the sheer amount of possibilities that your geographic area may present. For example, in the United States alone, there are more than 19,000 cities in which you might find your ideal place. It can also feel overwhelming because of the potential consequences should you choose wrong: financial devastation.

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7 Steps to Take Before Site Acquisition

7 Steps to Take Before Site Acquisition

By Janet Tooke, VP Strategy Group

We spoke in a previous blog about how to ensure that you are undertaking a successful network acquisition analysis. We looked at how to rank markets by their attractiveness to your organization to ensure that capital is spent optimally.

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Why Should Retailers Use a Predictive Model For New Site Search?

Why Should Retailers Use a Predictive Model For New Site Search?

By Debbie Miggins, Vice President, Location Services

Retailers have to make a site selection in order to grow their business. With so many available properties and so many factors to consider, how should one go about selecting the best locations?

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Building in New Site Success: Ground Decisions in Data-Driven Reality

Building in New Site Success: Ground Decisions in Data-Driven Reality

By Kalibrate Team

When winter makes way for spring, it’s time to build. For fuel and convenience retailers, this is the season when big hopes turn into real plans and—when everything goes right—ground breaks on a new site build. It’s time to make your bet on a location, site layout and fuel brand. The tough reality? Every decision carries risk, and it may be years before you know whether your investment will pay out. 

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