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The Power of Traffic Data: A Tale of Two Retailers

The Power of Traffic Data: A Tale of Two Retailers

By Kyle Spinuzzi, Traffic Data Expert

 

As a retailer, you are undoubtedly aware that data can power business agility and growth. Information about traffic patterns around your location or proposed location is merely one piece of the data puzzle, but an important one, nonetheless. Let's explore what might transpire should you forego knowledge of this important variable.

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All Retailers Need Better Traffic Count Data

All Retailers Need Better Traffic Count Data

By Kyle Spinuzzi, Traffic Data Expert

 Ask any large retailer about the most important factors that contribute to site selection, and "accurate traffic count data" will almost always make the top of their list. After all, understanding the amount and flow of vehicles passing by any prospective site is critical to success; those vehicles represent potential customers. Accurate, up-to-date traffic information provides insight into consumer movement patterns that can't be gained via traditional demographic statistics alone.

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