An extensive overview with unrivalled accuracy

TrafficMetrix® is the only product to provide actual published counts.

Decision making made simple

To gain an effective understanding of traffic volume and movement patterns in a given area, you need robust, accurate data. Only clear, comprehensive information empowers you to make the right decisions.

  • Robust, accurate data to give you confidence in your decisions 
  • Extensive coverage with the ability to pinpoint at a local level
  • Total confidence in actual published counts and demonstrable higher accuracy than competing products
  • Assistance provided by Kalibrate’s knowledgeable team, at no additional cost

Make the right, informed choices.

  • Painting the bigger picture for fuel retailers considering investment in new or existing sites
  • For town planners assessing the implications of potential infrastructure changes or autonomous vehicles
  • For out-of-home advertisers trying to determine the traffic that will drive past a billboard

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  • Key metrics include average annual daily traffic (AADT) and can be adjusted for variations in flow
  • Data can be supplied at any level from an individual zip or postcode to a complete national file
  • Data is more current and comprehensive than that supplied by city, state, and federal organizations

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  • Kalibrate assures data accuracy: traffic counts are frequently updated and field-verified
  • Automated data gathering and plotting mean data is refreshed almost as soon as it becomes available
  • Your TrafficMetrix® report will be delivered in days, allowing you to make informed decisions with speed

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  • TrafficMetrix® is trusted by government and commercial enterprises
  • Find optimum locations for retail sites, commercial real estate, restaurants, billboards, and residential communities

Enjoy government trusted data standards.

Get acquainted with TrafficMetrix® in your area

Turn traffic data into better business decisions
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A clear, current understanding of traffic flow.

Kalibrate’s traffic count database is the most comprehensive, accurate, commercially available database of average annual daily traffic (AADT) counts globally.
  • he database is continuously updated, keeping it current
  • It provides average annual daily traffic counts from six-lane highways and major roads to smaller rural roads
  • It pulls data from multiple sources such as national and local governments, highway and transportation departments, and Kalibrate’s own field verifications

Saving your time, protecting your resources.

Useful traffic data must be timely. TrafficMetrix® Published Traffic Counts database is published quarterly and included in our global database of over five million traffic counts.
  • Kalibrate’s traffic count intelligence is continuously updated to ensure accuracy
  • Businesses that use TrafficMetrix® Published Counts can save thousands of hours it would normally take to standardize the data into a common format
  • Kalibrate collects raw data from 6,000+ sources and turns it into valuable insight

A strong history fuels stronger forecasting.

TrafficMetrix® Current and Five Year Estimates are born of Kalibrate’s years of experience in artificial intelligence and machine learning methodologies.
  • This unique forecasting technique enriches published traffic count data to represent the current year
  • It addresses the need for current traffic count information in areas where new information is not available
  • It is classified according to road type — urban or rural — and level of traffic volume

Thousands of companies use TrafficMetrix to make informed business planning decisions every day. From Global Fortune 100 companies to small businesses, governments, and educational institutions, TrafficMetrix is a critical component to strategy planning and tactical execution.

Frequently asked questions

What is your traffic data?

Our traffic data is annual average daily counts collected from over 1,700 sources of transportation across the United States and Canada and from market studies undertaken by Kalibrate globally. This data is geocoded, if latitude/longitude points are not provided, and aggregated to create the largest historical traffic count dataset available.

How is it collected?

Kalibrate has a combination of automated processes which streamline the extraction, transformation, and loading of the data. This is supplemented by a team that reaches out to the numerous offices of transportation to collect the traffic data files, review them, and standardize them.

Isn’t this traffic data free?

It is free, however it comes in multiple formats from multiple sources that are collected and delivered at different periods. There are large gaps in the information and a lack of consistency. Kalibrate standardizes the data and turns it into information and insight by applying machine learning techniques. In this way, our data is truly useful, as it is based on a comprehensive and accurate dataset.

How can we use the data?

You can use our data for any project or product you have that can benefit from a comprehensive traffic data set. Our largest clients use this data for any demand-based modeling, and as a useful supplemental dataset to any existing data they already have. They typically operate in industries such as residential and commercial real estate development, retailers, “out-of-home” advertising, signage providers, network planners, and more.

What is included in the data?

The data includes a lat/long, street, cross street, year,, estimated count for current year (if purchased), and a traffic count(s) for the period that is being purchased.  The data is provided as CSV, SHP, MapInfo or DBF, via FTP from Kalibrate’s delivery team. You give us the contact and the data will be sent after you sign an agreement.

I saw your data sold elsewhere, how is what you sell different?

We provide the base information both directly and through resellers.

How much does it cost?

We have a few different options depending on how you use our data, how many users, and which geographies. Please contact us for prices.

How is the data delivered? How are the updates delivered?

The initial file and all subsequent updates are sent via FTP to the designated delivery contact on your team. Updates are annual or quarterly (for Published Counts only) and for each update, a new file will be sent with all new points.

In TrafficMetrix®, what’s the difference between “total traffic counts” and “unique traffic counts”?

“Unique traffic counts” refer to one specific location, but a single location may have multiple counts recorded for it spanning over several years. Including all available counts for a single location is the “total traffic count”.

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