Single Site Analysis for maximum market potential

Kalibrate Insight: Single Site Analysis to help realize your site’s potential.

A single answer to all your site questions

Should you buy, build, or refurbish? How many pumps should you add? How large should the store be? What is your return? How do you convince investors?

Kalibrate’s Single Site Analysis can give you the answers.

  • Robust, current data for projections and feasibility studies
  • Unbiased, data-driven fuel volume and convenience store sales forecasts for the site you’re assessing
  • Objective due diligence to support investment decisions and negotiations
  • Trusted by major brands and independents

Make data-based decisions you can trust.

  • Reduce risk using proven AI and machine learning to forecast fuel volume and retail convenience store sales
  • Access unrivalled, robust modeling to ensure accurate micro-level forecasting, without paying for a full market study
  • Understand traffic data, consumer buying patterns, neighborhood demographics, and local competitors

Reduce risk through AI and machine learning.

  • Every site offers unique possibilities, depending on factors such as neighborhood and competition
  • A competitive landscape overview and benchmark for your site provides an indication of performance potential
  • A market share overview outlines how you are positioned vs. competing brands in terms of market share %, site share %, and market effectiveness

Get deeper insight into the competition.

  • Get timely, accurate, unbiased fuel and convenience store volume projections
  • Clearly understand optimum scenarios for individual sites, giving you maximum volume potential
  • Explore insights on adjacent offers to fuel and convenience
  • Avoid cannibalizing nearby locations by testing the impact of proposed site plans

Generate maximum volume potential.

  • Discover the best scenario for every site to maximize volume and profitability
  • Test multiple “what if” scenarios, to refine plans and avoid under or overbuilding
  • Evaluate strategic scenarios before committing to them

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Single Site: Micro market, macro results 

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Master fuel site investment through data insight

A clear, comprehensive view of your site.

It’s not all about footfall. Understand the precise strengths and weaknesses of your site in the context of its micro-market.
  • Examine location, market, brand, facilities, merchandising, price, and operations to make sure you’re fully informed
  • Test multiple scenarios to understand which site characteristics will maximize volume potential 
  • Projections for adjacent offers are also available

Turning deep experience into actionable insights.

Kalibrate put years of machine learning and AI experience to work to develop a forecasting technique that accurately predicts potential performance.
  • Understand optimum store size for the site you’re assessing and whether you risk cannibalizing a nearby location
  • Find out how many pumps and fueling positions your site needs
  • Explore the implications of changing your pricing strategy
  • Understand which combination of changes will yield the highest return

Blending data science and human expertise.

You can rely on Kalibrate’s current, comprehensive database. You can also rely on the Kalibrate expert who will assess it for you.
  • Survey and demographic data is returned to Kalibrate, where it is verified and processed by a Network Planning Retail Consultant
  • A full report will be presented back to you
  • This report includes expert insight and recommendations as well as volume projections for your site

“The team there is great — I really enjoy working with them. They give us independent, scientifically led confirmation or refutation of belief. That's important. If a seller smells that you're not 100% confident, they'll walk away. Kalibrate is a confidence booster."

Adam Furstein, Chief Development Officer, United Pacific

Frequently asked questions

How do you come up with a single site report?

Kalibrate’s Single Site Analysis uses a mathematical model, built on the principles of AI and Machine Learning, to forecast volume for a single location. The site can be either vacant land, or an existing location that you want to make major capital changes to. 

In order for the model to make the volume projections, we need to know how the area is currently being served in regards to the consumers’ gasoline and convenience store needs.  

This data is collated and assigned to a network planning specialist who will build a database that portrays the area as it exists today. 

We are then able to run tactics, or ‘what if’ simulations, and the model will forecast based on the strengths and weaknesses of your competitors’ locations, your location, and the traffic and demographics you share.

How does the process work?

We first understand where the sites are located, which will tell us whether we have existing location data for the sites in that trade area or we need to send a surveyor out. 

If we have existing information, we will ask you to fill in a form telling us which simulation scenarios you would like to model.

If we do not have the data we will send a surveyor out to the field to collect information on all gasoline and convenience store locations around your site.  Typically, we survey a two-mile radius. We also collect traffic information and demographic information, and he or she will speak with you and agree the best scenarios to run.

What payment options do you offer?

Once we agree the specifics of the Single Site Analysis, we’ll then send you an agreement to sign electronically which will put you on our schedule. You can pay us by credit card, wire transfer, or check. After payment has been received, it will be passed over to a network planning specialist to build the Single Site Analysis.

Do you collect your own traffic information by placing lines across the roads?

No, we don’t actually sit and count cars. That would be very time-consuming and costly for our clients. Kalibrate is home to the most comprehensive, accurate, commercially available database of average annual daily traffic (AADT) counts globally, and we are continuously keeping it current.<br><br>If you have access to traffic studies, or have taken your own traffic studies, and would like to share them with us, we can incorporate them into the study as well.

What type of demographic information do you use?

We receive updated census information on an annual basis.  Our model considers a number of factors such as the number of households in the area, median household income, number of employees, breakdown of population by gender, age distribution and ethnicity.

Are you affiliated with MPSI?

Yes, MPSI is now Kalibrate.  About eight years ago, MPSI was acquired by a company called KSS Fuels. KSS Fuels was known as the leader in retail fuel price optimization systems but did not have a site evaluation or network planning tool. 

The acquisition of MPSI enabled KSS Fuels to create a more comprehensive offer for our customers.  About a year after the acquisition we changed our name to Kalibrate, which we felt was a more reflective name to describe both what KSS Fuels and MPSI did.

How long have you been doing this type of work?

We have been doing network planning and fuel site evaluations for the past several decades, and have extensive experience in network planning, machine learning and volume/sales prediction methodologies.

How much does it cost?

Please get in touch so we can tailor a proposal and quote to your needs.

How soon can I have the results?

If we have data in-house, we can typically deliver the results to you within 10 to 20 working days. We offer an expedited service at an additional cost. If we have to send a surveyor to the field, it may take a little longer, depending upon our schedule at the time you sign your agreement.

Do you recommend the type of facility I should build?

Single Site Analysis allows you to run up to four simulation scenarios, outlining what you plan to build, or do, at your site.

We refer to these scenarios as “tactics”. An example of a tactic would be “What if I build a facility with 10 fueling positions, a 3,600 square foot convenience store, open seven days a week, 24 hours daily?”

The result will tell you the volume you can expect if you build the facility as you have outlined. You can run any combination of simulations — for example, varying the number of pumps, size of store, the brand — and the model will forecast volume for those scenarios.

By doing this, you are able to see, for example, the size of store or number of dispensers, that will work best, so you don’t overbuild or underbuild for the area.

How accurate is your system?

We do audits of the major metropolitan areas that we study. Our audits have shown that 90% of the time, our model forecasts gasoline volume within + or – 10% of the actual volume.

For convenience store sales, our audits have found that 90% percent of the time, our model forecasts convenience store sales within + or – 15% of the actual sales.

How do you differ from your competitors?

1. We have an actual machine learning based predictive model that produces the forecast. Some of our competitors forecast using human knowledge. Our model is a demand-based consumer behavior model that reflects how consumers are behaving in a given market, or area. Each year, we commit a significant amount of our resources to technology, data science, and software development to make sure our models are forecasting accurately.

2. Our decades of experience within this field surpass that of any other competitive offerings available in the market today.

3. We have the capability to have experienced boots on the ground at every location.

4. We enable clients to analyze multiple scenarios so they can see what will work out best at their unique location.

5. Every Single Site Analysis report incorporates expert opinion from our team of network planning specialists.

Will I get to meet your surveyor?

Yes. If your study requires a survey, the surveyor will call you a few weeks in advance to arrange a visit. During this visit, you will share your tactic information for the four simulation scenarios you want us to run.

How long will the surveyor be in the field?

We allow a week for our surveys. The surveyor is usually in the field for two or three days, plus two days to travel to and from the site.

What will I receive?

The results are provided to you electronically. You will receive a written report that you can take to your investors if needed.

You can also share it with a major oil company if you are trying to fly their brand and want to show them how Kalibrate’s model expects their brand will do at that location.

The report will contain the volume projections for the various simulation scenarios you requested, as well as a Competitive Impact Report.

This report will show how much volume the model forecasts for your site, which competitors you are impacting the most, and how much volume you are taking from your competition.

We will also provide a demographic report showing the characteristics of the trade area around your site.

Additional reporting elements are available on request, as part of our premium report offer.

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See what Single Site Analysis can tell you about your area now.

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