Current, complete, and accurate traffic data counts

Inform your decision making, achieve maximum customer volume, and empower commercial impact.

TrafficMetrix® is the most comprehensive, accurate, commercially available database of traffic counts globally. Request sample data  for your area now.

Using TrafficMetrix® to inform into your feasibility study gives you a deep understanding of local markets, so you can enhance your planning decisions. You benefit from:

  • An understanding of the impact of traffic on your analysis
  • Extensive coverage with the ability to pinpoint at a local level
  • Total confidence in frequently updated, field-verified traffic counts
  • Demonstrable higher accuracy than competing products
  • The opportunity to confidently predict traffic up to five years ahead
  • Assistance provided by Kalibrate’s knowledgeable team, at no additional cost

As a strategic data source, we can’t offer individual intersection or road data, or real time, specific time, or drive time data as part of TrafficMetrix®. 



TrafficMetrix® is used by:

What kinds of traffic data are available within TrafficMetrix®?

TrafficMetrix® Published Traffic Counts

Published quarterly and included in our global database of over five million traffic counts. From urban six-lane highways to the smallest two-lane rural roads, we continuously update the accuracy of our traffic count intelligence.

Businesses that use TrafficMetrix® Published Counts can save thousands of hours it would normally take to standardize the data into a common format. Kalibrate collects raw data from 6,000+ sources, and turns it into valuable insight

TrafficMetrix® Current Year Estimates

Born of Kalibrate’s years of experience in artificial intelligence and machine learning methodologies. This unique forecasting technique enriched historical published traffic count data to be representative of the current year. 

TrafficMetrix® Current Year Estimates address the need for current traffic count information in areas where updated information is not available. Research tells us that different factors influence traffic volume on different types of roads. As a result, we classify each traffic point based on road type — urban or rural — and level of traffic volume. 

They’re the most accurate estimates available in the marketplace given our extensive historical information. Based on studies, the difference between actual traffic counts and model-estimated traffic counts was 5.4%.

TrafficMetrix® Five Year Estimates

The latest evolution in our traffic data offering is TrafficMetrix® Five Year Estimates. We can now predict traffic patterns accurately up to five years ahead. These estimates will be continuously updated with each quarterly release, ensuring they remain valid and reliable.

TrafficMetrix® Five Year Estimates are incredibly accurate thanks to Kalibrate’s artificial intelligence algorithms. We’ve worked hard to automate as much data gathering and plotting as possible, meaning data is refreshed almost as soon as it becomes available.

Thousands of companies use TrafficMetrix to make informed business planning decisions every day. From Global Fortune 100 companies to small businesses, governments, and educational institutions, TrafficMetrix is a critical component to strategy planning and tactical execution.